Facebook buys Israeli facial recognition firm Face.com

Posted: June 22, 2012 in Facebook


Woaw! it seems Facebook has now acquired Israeli facial recognition firm Face.com for an undisclosed amount in a bid to strengthen its photo-sharing platform.

Face.com’s software is used for facial recognition on photos loaded on its websites and through mobile applications.

Face.com Founder Gil Hirsh said on his blog “Facebook has acquired Face.com”.

The announcement comes about two months after Facebook shelled out $1 billion for photo-sharing service firm Instagram.

Although financial details of the deals were not disclosed, media reports have pegged the transaction in the range of $60 million to $100 million.

Announcing the deal, Mr. Hirsh said, “Facebook is a part of your life every single day. We keep up with our friends and family, share interesting (or mundane) experiences from our daily lives, and perhaps most importantly for us, we share a lot of photos”.

Face.com’s apps scan billions of photos monthly, and have helped tag hundreds of millions of faces. It helps people to tag their own photos quickly and easily, and discover photos of themselves and their friends that they never knew existed.

The two recent acquisitions by Facebook, which has over 900 million users across the world, suggest that the social networking firm is taking huge interest in strengthening its photo-sharing platform.

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